For this project, we had to make a collaboration with two brands and create a pop-up event within shipping containers. I did a collaboration between Coca-Cola and Crayola and wanted to focus on bringing the nostalgia of the 2000s into the Coca-Cola brand. The idea behind this launch is that Coca-Cola wants to advertise its other flavors and wanted to collaborate with Crayola and make their cans different colors and name the flavors after different Crayola colors.
THE BRAND BOOK
On top of creating a popup in SketchUp, I also created a brand book highlighting the collaboration between the two companies.